EXPOTECHNIK

Leading service provider for brand presentation takes over concept, design and realization of about 300 events per year

Taunusstein, September 2008.
The Expotechnik Group will support Deutsche Telekom at local trade shows, events and congresses in the future. Until 2011, the cooperation will involve the complete concept elaboration, designing and realization of up to300 brand presentations for the telecommuni-cations services company at this kind of local events per year. The objective is to integrate into one presentation the three Telekom brands T-Home, T-Mobile and T-Systems as well as all business units that organize trade shows and exhibitions. The slogan "Life is for sharing" constitutes the brand's promise towards its customers and the guideline for the whole value-added chain. At trade shows, this slogan is expressed through architecture, communication and product presentation. The design concept is based one the 'Krypton' wall system developed by Expotechnik which was used for the first time and offers an almost unlimited number of possibilities regarding joint, surface and material design. It provides new approaches and possibilities for expanding the conventional trade show area. Steles as indicator for each Telekom brand and new presentation and counter elements of the 'Gamma' product family form the structural basis of the focused overall concept for future brand presentations. Besides the traditional concept elaboration for trade shows, the big project the Expotechnik Group is commissioned with also includes the project realization of the mobile trade show and congress business which has gained special importance over the past years.