EXPOTECHNIK

For the first time the packaging specialist Multivac presents itself at the IFFA in May with a new exhibition booth concept by Expotechnik.

Taunusstein/Frankfurt on the Main, April 27, 2010.
Functional quality will be the basis of the exhibition booth with a size of 1,000 square meters in Frankfurt. Moreover, the Multivac brand values of safety, efficiency, hygiene and sustainability will be communicated through design vocabulary and materiality. Also important is the integration of the exhibits and a generously designed lounge and customer area into the booth concept to enable the booth visitors to actively experience the brand values of Multivac. The focus of the Expotechnik concept is on the visual communication of theme worlds, such as thermoform packaging, tray packaging, hygiene and sustainability. Through flexible and perfectly coordinated design elements on the floor, at the ceiling and in the form of communicative elements, Multivac’s corporate identity will become a three-dimensional experience.

Multivac is a leading provider of packaging solutions: global market leader in thermoform packaging machinery and manufacturer of a comprehensive product portfolio of tray sealers, vacuum chamber machines, belted chamber machines, labelers, quality control systems and automation solutions up to and including turnkey production lines. The Multivac group employs more than 3,000 people around the world. With more than 60 subsidiaries, the company is represented on all major continents.

"The new Multivac booth concept reflects high design and workmanship quality which represents Multivac company appropriately. Furthermore, the concept communicates clarity and expressive power with regard to professionally dealing with the own brand strategy", says Alexander D. Soschinski, Managing Partner of Expotechnik Group.