EXPOTECHNIK

Expotechnik Group makes successful pitch for budget extension

Taunusstein/Hanover, 3rd March 2011.
The Expotechnik Group has once again secured funding from its longstanding client, the Fraunhofer-Gesellschaft. Europe's largest application-oriented research organisation is set to continue its collaboration with the expert for three-dimensional brand presentations for another three years. This year’s CeBIT in Hanover, which runs from 1st – 5th March 2011, will see the Taunusstein-based company presenting the Fraunhofer-Gesellschaft’s new trade fair concept for the first time in hall 9, the CeBIT Lab, in an exhibition space of 538 m².

The focus of the new trade fair concept is an impressive, three-dimensional cube element, which performs various functional tasks at the stand. The cube is designed to function as an interactive meeting area, doubling as a relaxing lounge space as required. The extensive product portfolio is additionally accentuated by a series of unusual presentation options. The cube can also be converted into a virtual projection screen capable of producing spectacular effects via sound and lighting. The radiant, dynamic atmosphere triggers emotions in clients and enthusiasts alike.

The trade fair concept is based on a distinctive, clear-cut architectonic design. The stand is spatially structured with the aid of various coloured floor sections and matching furniture. Product themes and the Institute's diverse divisions are characterised by multimedia columns featuring different motifs and colours from Fraunhofer’s corporate identity. Separate zones permit more intense personal contact in a pleasant atmosphere.

As Patrick O. Soschinski, Group President, Expotechnik International Holding GmbH & Co. KG, comments: “Fraunhofer’s new corporate presentation aims to portray the Institute as a competent industry partner. Our trade fair concept succeeds in communicating Fraunhofer’s innovative, open and service-oriented values.”

The new Fraunhofer trade fair concept can be scaled to a range of stand sizes. The Expotechnik Group will be presenting these diverse options at the HMI in Hanover from 4th – 8th April 2011, where the company will be creating nine Fraunhofer trade fair stands covering between 20 and 240 m².